Profil d'enseignement Bachelier Communication visuelle et graphique 2024—2025
Visual and graphic communication
Idea drawing
The Visual and Graphic Communication studio is a place where ideas are developed and communicated through images, where the visual makes viewers see and understand.
To this end, a range of creative approaches and technical tools are taught and transmitted: creative thinking/reflection, various forms of drawing, digital tools, historical and contemporary references, working and research methods, etc. These enable students to develop their artistic personality.
A constant dialogue between thinking and doing drives both the design and production of projects.
Emphasis is placed on the hand and the eye, as students learn multiple forms of drawing (illustration, conceptual drawing, graphic design, etc.). Together, they are used to develop ideas.
Intersecting practices
The studio is not an illustration studio; nor is it a graphic-design, visual-storytelling, communication or digital-creation studio. Rather, it is a combination of all these different practices.
The studio is a door to graphic design and digital media for students with a ‘drawing’ profile. Conversely, it is a door to drawing and a certain graphic sensibility for graphic designer profiles.
This eclectic approach allows different complementary profiles to coexist, but also equips students with skills in these different areas.
Listening
The Visual and Graphic Communication studio is a place where students develop a message, an idea or a subject which they will communicate to a specific audience, using the relevant communication media, techniques and resources.
The development of a creative personality goes hand in hand with the ability to listen and to analyse a brief or commission.
Becoming more independent
By the end of the Master’s programme, students will have the skills to develop their own brief independently, allowing them to become authors or even entrepreneurs in the field of creation, graphic design or communication.
A space for taking a stand and committing
Throughout the course, students are required to take a position in the different projects they tackle. Justifying and explaining strong choices, avoiding neutrality, setting limits, supporting ideas, being radical yet showing sensitivity to others, being nuanced: these are all skills that students must practise throughout the course. This will enable them to commit to certain themes – whether social, ethical, civic, economic, ecological, activist – that they hold dear and will develop during the studio.
Bachelor’s
The Bachelor’s programme aims to provide students with the fundamentals of the graphic design profession, with a focus on experimenting, exploring different techniques and media, developing a critical mind, thinking/doing, and acquiring personal tools.
Students learn in a progressive, coherent and structured way from year to year.
Master’s
The Master’s programme focuses on content and information processing. The student must use images to help people see and understand a wide range of content in a didactic way.
Students are free to choose their own subjects and approaches, and to adopt a personal stance that allows them to develop their own writing style and unique personality.
Projects grow over a certain length of time, requiring a certain degree of independence, maturity and know-how. The issue of the group and collaboration is also addressed.
Pedagogical coordination
Nicolas Rome, graphic designer
Pedagogical staff
Teachers
Aline Baudet, Chiqui García, Pascal Lemaître, Michel Lorand, Aurore Lechien, Coline Delaunois
Assistants
Mateo Broillet, Jacinthe Folon, Loïc Gaume, Jérémie Mazurek
Lecturers
Delphine Dupont, Morgane Le Ferec, Camille Stoffel
